The Eternal Groundless of the Entrepreneur

Justin Foster
3 min readJul 15, 2019
Thomas Hood — Walking on Air

The caption for this post was inspired by this quote from Pema Chodron:

“ … it’s our resistance to the fundamental uncertainty of our situation. Our discomfort arises from all of our efforts to put ground under our feet, to realize our dream of constant okayness. When we resist change, it’s called suffering. But when we can completely let go and not struggle against it, when we can embrace the groundlessness of our situation and relax into its dynamic quality …”

I was asked recently by a friend who is also an entrepreneur: “How do you get rid of the uncertainty?”

My answer: You don’t.

Uncertainty is to the entrepreneur what the sky is to the bird, the water is to the fish, the plains to a lion. We need it. It sustains us. It keeps us moving towards the edge of things; to the great beyond that propels all adventurers and artists.

But we are not birds, fish or lions. We are humans. And we have this highly evolved minds that are designed to keep us alive, productive and happy.

But how …

First, we must understand it’s not the uncertainty that causes suffering. It is the expectation that there shouldn’t be uncertainty that causes suffering. When we accept the uncertainty and embrace it, the suffering is greatly dissipated…

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Justin Foster

Co-founder of Massive, a conscious business leadership coaching practice. Poet, essayist, music & coffee snob.